Our Approach

The digital world can be confusing – full of buzzwords and jargon, with so many different digital marketing solutions available. It can be daunting for anyone unfamiliar – and when you’re focusing on the day-to-day operations of a business, it can just fall by the wayside.

At Zablay Digital, our primary goal is to make everything a bit more accessible for business owners and managers looking to make a start with their digital presence, or wanting to improve upon what they’ve already got.

If you already know what you want, we’ll make it happen. But if you don’t know where to start with, we’ll provide our honest advice on what the options are, and which we think will make the biggest impact. We believe in simple, transparent and practical approach.

step-1

Information Gathering & Market Research

Like any good relationship, we get to know you, your business, marketing goals and objectives and to obtain vital information that can help in planning the right strategy. And above all, we’ll listen to your ideas and what your goals are. Information is the most important key to success. This stage often includes

Face-to-face meetings or online meetings
Understand the Products/Services, Target Audience and Competition
Perform a digital marketing audit, if required

Review marketing materials (website, presentations, advertisements, etc.)
Understanding any current processes, metrics, sales funnel etc

step-2

Strategy Development & Planning

Once we have a clear understanding of your business, objectives and goals, we will create a unique tailored strategy and plan of attack. This stage can involve some or all of the following, depending on the requirements

Defining buyer personas and moments of truth
Develop or fine-tune messaging and positioning
Assess Where Content Creation Could Improve Experiences, Value and Systems

Determination of Key Performance Indicators
Outline estimated time frames
Review with Customer, amendments and approval

step-3

Content Creation and Implementation

This is not about merely assigning a task to a writer or designer and pushing it live. Ideally the content creation process will include

Keyword research
Outline creation and review
Copywriting, fact-checking, and editing
Create Design

Client review of Design & Content
Development of tracking mechanisms
Publish content

step-4

Measure, Analyze and Optimize

There is no magic bullet for success in digital marketing and it needs constant monitoring and optimization to reach your marketing goals. We are always looking for ways to make your campaign better and it would include

Data Collection & Reporting
Monitoring KPIs
Analysis and compare with benchmarks

Refine and Improve
Repeat and gauge performance