Our Approach

The digital world can be confusing – full of buzzwords and jargon, with so many different digital marketing solutions available. It can be daunting for anyone unfamiliar – and when you’re focusing on the day-to-day operations of a business, it can just fall by the wayside.

At Zablay Digital, our primary goal is to make everything a bit more accessible for business owners and managers looking to make a start with their digital presence, or wanting to improve upon what they’ve already got.

If you already know what you want, we’ll make it happen. But if you don’t know where to start with, we’ll provide our honest advice on what the options are, and which we think will make the biggest impact. We believe in simple, transparent and practical approach.


Information Gathering & Market Research

Like any good relationship, we get to know you, your business, marketing goals and objectives and to obtain vital information that can help in planning the right strategy. And above all, we’ll listen to your ideas and what your goals are. Information is the most important key to success. This stage often includes 

  • Face-to-face meetings or online meetings
  • Understand the Products/Services, Target Audience and Competition
  • Perform a digital marketing audit, if required
  • Review marketing materials (website, presentations, advertisements, etc.)
  • Understanding any current processes, metrics, sales funnel etc


Strategy Development & Planning

Once we have a clear understanding of your business, objectives and goals, we will create a unique tailored strategy and plan of attack. This stage can involve some or all of the following, depending on the requirements

  • Defining buyer personas and moments of truth
  • Develop or fine-tune messaging and positioning
  • Assess Where Content Creation Could Improve Experiences, Value and Systems
  • Determination of Key Performance Indicators
  • Outline estimated time frames
  • Review with Customer, amendments and approval


Content Creation and Implementation

This is not about merely assigning a task to a writer or designer and pushing it live. Ideally the content creation process will include

  • Keyword research
  • Outline creation and review
  • Copywriting, fact-checking, and editing
  • Create Design
  • Client review of Design & Content
  • Development of tracking mechanisms
  • Publish content


Measure, Analyze and Optimize

There is no magic bullet for success in digital marketing and it needs constant monitoring and optimization to reach your marketing goals. We are always looking for ways to make your campaign better and it would include

  • Data Collection & Reporting
  • Monitoring KPIs
  • Analysis and compare with benchmarks
  • Refine and Improve
  • Repeat and gauge performance